AN OPTIMALLY AMPLIFIED SKATE TOUR THROUGH SHANGHAI
Inspired by retro-futuristic tech, this direction feels like something you score in a back alley shop or a night market. The aesthetic mix is state of the art, digital yet physical, detailed but mysterious.

The playful flip on the title extracts the HAI from Shanghai, and DEF = definition; aka audio-visual media vernacular. But we’re also connecting to the idea of redefine; reframing the world on your own terms (i.e., skateboarding).