THE FUTURE LOOKED LIKE THIS
The Nike SB Air Max 95 campaign is built around tension. A silhouette historically protected by sneaker culture, recontextualized through skateboarding.
The aesthetic is focused on reinterpretation through environment, texture, and image-making. The Air Max 95 already carries cultural weight. The role of the campaign is not to mythologize it further, but to place it into a new physical context.
Visually, the system draws from ‘90s skate documentation, analog sportswear graphics, transit infrastructure, archival Nike design language, and urban materiality.
NIKE SB:
Air Max 95
MY CONTRIBUTION:
Creative & Art Direction:
Campaign visual direction; layout, graphics.
Seeding Kit; theme and graphics.
Design: Campaign Visual Center, Seeding Kit
AGENCY:
NEMO Design